How to use Pinterest to drive traffic to your website or Blog

How to use Pinterest to drive traffic to your website or Blog

Pinterest has 250 monthly users and 77.5 million Americans as its active users. So many people ignore Pinterest because of the many more seemingly lucrative social media platforms out there. But if you are trying to build SEO and online traffic, you should not ignore Pinterest. Pinterest has so many untapped traffic and conversion potentials for your business. Here is how to take advantage of it. First I would like for you to go to your website traffic analytic and you would find that at least 30% of the people that look at your website are not local, then if you have services that can be offered to anyone in the world or you are simply promoting a blog, then you would want to look at Pinterest again.  After doing some research, I also decided to put the lesson's learned to work and see how it works out for our Blog. Here is what I found to work. Steps...
Read More
How keywords and XML influence your Conversion Rates: Beginners guide

How keywords and XML influence your Conversion Rates: Beginners guide

One of the first things that you must get right for your SEO to work is that you must understand your keywords. These keywords are very relevant in how Google index your site, and you can start optimizing your site, even from the web pages itself. There are few tools that can help you get suggestions on keywords that are being used by searchers for your industry.  Once you understand your keywords, you must divide them into 2 levels; the first level is high search rate keywords and unique but low search rate keywords. While they are both important you must choose the one that you would prioritize the most. The keywords should be used in your meta-descriptions, image naming, and content. The Dynamics of keywords The dynamics of keywords was basically the root of all Google searches, but not anymore.Also Read: Social media management tools for small business Get Tailored Digital Marketing Packages for Your Business Nevertheless, there still remains the buzz for keywords...
Read More
Social media management Tool for Business in Nigeria

Social media management Tool for Business in Nigeria

In today’s world, the use of social media is very important. With over 2.9 million people on social media, it has become a huge factor that cannot be ignored.  In business especially, both small scale and medium scale, to tap into prospective customers and to keep interacting with present customers; it’s important that you set your social media marketing right.   These 2.9 million people are looking for content to feed on, but then it must be relevant. It is every business priority to catch the heart of people and increase sales by delivering to the best con that users are looking for.   Setting up a working strategy that can help you control your social media and help build a very effective social media interaction for your business is very important. Getting ready to maximize social media for internet conversions is so important. With so many businesses online competing in the internet market space, one very important tool that has been seen to be very...
Read More
Digital Marketing

Digital Marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games are becoming more common in our advancing technology.  In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps...
Read More
Tools to Help you Optimize your Website on a Zero Budget

Tools to Help you Optimize your Website on a Zero Budget

There are many tools available to help you improve the quality of your search engine optimization. Of course most times the question is; which is trustworthy? How accurate is the information? And is it better to use a paid or free version. Generally paid versions come with a lot of more features, so this is often better, but yet the free version do as much as the same thing. What you would learn ·         Tool used to check the speed of your website ·         Tool used to understand keywords and their ranks ·         Tool used for broken links check up ·         Tool used for future marketing planning ·         How to get  your website Ranked organically while spending less As startups, the aim is always to achieve more, with less possible resources. These tools are available to ensure that Search Engine Optimization is easier for you to achieve for your website.   One exciting tool is the Google webmaster tool, I personally like this tool and rank it first, because it’s from Google, so it is...
Read More
3 Proven SEO Strategies for small businesses

3 Proven SEO Strategies for small businesses

Starting a business is often challenging, especially when you need money to do everything. If you are a small business in need of digital marketing, how can you stand out online without having to take a huge chunk of your budget? Strategies that work with a small budget I had a very little business and it appeared that when I looked on Google search, I found out that there were so many people doing the same thing I was doing. How do I use digital marketing to make my small business stand out of the crowd?  This was going to be a hard nut to crack if I was going to get anything about the business started. Here are 3 practical things that worked for me and are still effective today.  1. Use SEO tools The cool thing about the online world is that no matter how you start and how much of the same business are online, there is still room for many more...
Read More