Pinterest has 250 monthly users and 77.5 million Americans as its active users.
So many people ignore Pinterest because of the many more seemingly lucrative social media platforms out there. But if you are trying to build SEO and online traffic, you should not ignore Pinterest.
Pinterest has so many untapped traffic and conversion potentials for your business. Here is how to take advantage of it.
First I would like for you to go to your website traffic analytic and you would find that at least 30% of the people that look at your website are not local, then if you have services that can be offered to anyone in the world or you are simply promoting a blog, then you would want to look at Pinterest again.
After doing some research, I also decided to put the lesson’s learned to work and see how it works out for our Blog.
Here is what I found to work.
Steps to generating traffic for Pinterest
- Sign up and look around
I don’t know if this will happen for everyone, but I found Pinterest bit weird because it took me about 15 minutes to know my way around and understand the areas to focus on.
So there are few areas that matter on Pinterest and it is definitely not the home page unless you just want to be like every other just looking around for interesting pins.
But if you are a business; then head first to the settings, and ensure that you signed up for a business account, if not, switch it to one. This is important because there are features that are not offered in personal accounts.
2. Insert your website link and, user name
Then you move to “create”. Click on the plus sign, here you would see two options.
3. Create Boards
A board is like a sub room that houses all your pins. Which means that all related pins would be in one board?
Don’t start creating pins until you know the theme of all your boards. Start creating bards on your account. The boards you create should be SEO friendly as related to your service or product offering.
You can create up to 10 to 20 boards for a start. Then ensure you describe the boards properly for users to understand what your board is about and for it also to be SEO friendly.
You can create boards, around all related topics and ideas of your brand or product. Then fill them up with pins.
4. Put some Pins on your Pinterest Board
Pins are specific topics related to the theme of your board that has been created.
You can add pins that others have created, and also your own pin. At least each board should have 5 pins on it. Then you can replace them later or add pins of your with your website link that users would go to when they click on your link.
Gaining followers on Pinterest is just like gaining followers on any other social platform, except it is a bit easier hereafter FaceBook.
Your followers are not responsible for the amount of traffic you get from Pinterest. Unlike other social media platforms, your pins are not exclusive to your followers. However, everyone knows, how inferior you would feel without some.
You have to build a following to look legit or cool for your users and fans. Try the following people to get followers back. This would not give you so much result. SO you would cushion it with adding your Pinterest social link on your blog and getting your audience from your blog to follow you on Pinterest.
6. Keep Posting Pins
It doesn’t happen automatically, but as you keep posting on Pinterest, you would observe, traffic coming from that end.
You will also find Pinterest very useful for advertising relevant products that mind lead to a lead capture on your website. Better still you can also use Pinterest analytics to see traffic coming from your Pinterest account.